Brand Identity

Anthro: Brand Architecture

A complete brand design meant to help designers stop just "painting pages" and start building real systems.

The Challenge

Modern designers need a lot of tools and resources. But keeping all these tools in one giant pile causes confusion and slows things down.

The main goal was to build a brand that could support four different needs: learning, connecting, building tools, and offering services.

All of these parts had to feel like they belonged to the same parent brand.

The design world needed a system where rules and consistency are treated like important engineering, not just a style choice.

My Role

Brand Identity DesignerCreative Designer

What I Worked On

Made a very precise main logo using perfect circles, math, and strict grids to make it look smooth and modern.

Created a color system based on Deep Indigo and avoided pure black. This helps reduce eye strain and makes the text easy to read.

Organized the main brand into four special parts so each one could focus on a specific job.

Set up clear rules for fonts using Manrope and designed simple, clean icons that are easy for users to understand

Design Showcase

The design focused on creating a system that grows well, making sure users instantly recognize the brand no matter what part they are using.

A Screen Grab of the logo variations page

The Solution

Anthro was built as a "Branded House" with four separate parts: Studio, Community, Academy, and Labs. The main core brand acts as the anchor, making sure everything is high quality and follows the math rules. At the same time, each of the four parts has its own clear job and a specific color. This lets users move smoothly from a learning space to a workspace while everything still looks and feels like Anthro.

The Outcome

The Version 1.0 Brand Guidelines create a clear guide for the Anthro brand. By treating the brand like a strict, organized system, Anthro now has a strong base that supports designers through every step of their work.

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